See your kitchen renovation clearly, before anything is built.
20/20 Kitchen Vision is everything I know about kitchen design, from 8 years of designing kitchens and working inside the kitchen industry, in one guide. Go from a blurry idea to seeing every decision clearly, in the right order.
Early-bird price for the waitlist only, plus first access on launch day.
Join the waitlist below ↓
Lock in your $97 early-bird price
Most kitchen regrets happen before anything's built.
They rarely come from bad taste. They come from decisions made in a fog, like:
Falling for finishes that don't suit your budget, or the way your family actually lives.
Going with the layout and finishes someone recommended, because you didn't know what else was possible.
Thinking your reno is straightforward, then watching the budget blow out because no one explained the trades and constraints involved.
Handing your trades a Pinterest board and hoping for the best.
This guide clears the fog, before you spend a cent.
What's inside
10 chapters, in the order the decisions actually need to be made.
Defining your vision
Get clear on how you really cook, host and live before you look at a single finish.
Setting your budget
Set a realistic number and know where the money actually goes.
Things to consider before you start
The trades, constraints and sequencing that blow out "simple" renovations.
Kitchen styles
Find the style that's genuinely you, not just what's trending.
Layout & configuration
Zones, flow and work areas, so the kitchen works as hard as it looks.
Appliances
Choose and place appliances around how you cook, not the other way around.
Finishes breakdown
Benchtops, doors, splashbacks and more, matched to your budget and your life.
Internals
Drawers, pantry fit-outs and storage that make day-to-day life easier.
Hardware & cabinet solutions
The small details that make a kitchen feel designed, not builder-grade.
Bringing it all together
Turn every decision into a clear brief your trades can actually build from.
kitchen industry
Hi, I'm Dayna.
I'm a kitchen and joinery designer, and I've spent the last 8 years designing kitchens and working inside the kitchen industry. I've seen what goes right, what goes wrong, and exactly where it goes wrong.
I wrote 20/20 Kitchen Vision so you can make every decision with clear eyes, whether you're working with a designer, a kitchen company or doing it yourself.
Why join the waitlist?
The price goes up after launch. The waitlist gets the best one.
Questions
When does it launch?
Early November. Waitlist members get an email the moment it's live, with their $97 early-bird link.
What will I actually learn?
How to plan a kitchen in the right order: defining how you really live, setting a realistic budget, understanding the constraints before you start, then working through style, layout, appliances, finishes, internals and hardware, one decision at a time.
What will I walk away with?
A clear vision for your kitchen, confidence in every major decision, and a brief you can hand to your trades or kitchen company, instead of a Pinterest board and a lot of guesswork.
Who is it for?
Anyone planning a kitchen renovation or new build who wants to feel confident in every decision, whether you're using a designer, a kitchen company or managing it yourself.
I already have plans from my builder or architect. Is it still useful?
Yes. It helps you check those plans against how your family actually lives, and spot what's missing before anything is ordered or built.
Do I need any design experience?
None at all. It's written for homeowners, in plain language, with the industry knowledge explained along the way.
What format is it?
A digital e-book designed to read on screen, so you can keep it open while you plan.
See it clearly. Then build it.
Join the waitlist to lock in the $97 early-bird price and get first access in early November.
Join the waitlist